Campaigns, goals and measurement

You will learn what a campaign in gas is, how it differs from a campaign in an ad system and how data gets into it.

Learn how to create a campaign in gas and how to name it so that gas correctly matches data from ad systems and from posts on social networks.

Learn how to read the campaign detail: budget spending, summary metrics, the breakdown by network and the tables for individual platforms, and find out why some numbers differ from the networks themselves.

Understand what a goal is in gas, how it differs from a campaign and how to read the progress indicator both in the list and in the goal detail.

Learn how to create a goal for a chosen metric and profile, enter the goal value and the dates, see which metrics gas offers and find out when progress is calculated for the first time.

You will learn how to read a goal detail and its graph, understand how gas calculates progress and when the value is updated, and manage editing, duplicating and deleting a goal.

Learn what custom measurement can do in gas, how its three types differ and where to find the numbers it collects.

Step by step: how to create a custom measurement, get a shortened link or a tracking code out of it, put it into a newsletter or on a website, and check that data really is coming in.