Social networks

After reading this you will know what each page of the Facebook section shows and what the numbers in it mean.

Find your way around every page of the Instagram section and learn what each metric means and why some data is missing.

Find your way around the pages of the TikTok section, read the profile metrics and the numbers for individual videos, and learn where they come from and why older history is missing.

Walk through every page of the YouTube section, from the overview to subscribers, views and watch time all the way to the video table and the detail of a single video, and you will know what each number means.

Get your bearings in the Pinterest section: what the profile overview shows, what you find for individual pins and how to read the advertising part.

Find out what each metric in gas means, how it differs from the one it is easily confused with, and why identically named numbers from different networks cannot be added together.