Advertising and web

Find your way around every page of the Meta ads section, understand how the ad account, the campaign and the ad relate to each other, and learn why the numbers can differ from Meta's own interface.

Learn what each page of the Google Ads section shows, how an ad account, a campaign and an ad group relate to each other, and why yesterday's numbers are still changing.

Find your way around the Sklik section: what the overview shows, the metric pages, Campaigns and Ad groups, how the account, campaign and ad group relate to each other, and why Sklik numbers behave differently from other advertising systems.

After reading this you will know what each page of the Websites section shows, how to read traffic data from Google Analytics and what Pages analysis is for.

Find out which currency **gas** shows spend in, which exchange rate it uses for the conversion and why the result never matches the number in the ad platform interface down to the last crown.